Project Overview
As Campus Activities Board Student Leader, I planned, marketed, and executed over 20 major student engagement events during the 2018–2019 academic year. From beloved traditions like Spirit Day and the Annual Thanksgiving Dinner to interactive experiences like Game On and educational panels such as Courageous Conversations: Women’s Leadership, I developed strategies that increased average attendance by 34% and elevated campus spirit.
The Challenge
Boost attendance and awareness of campus events across a diverse student body while maintaining low costs and ensuring consistent branding for a wide range of event types.
The Solution
- Designed cohesive event branding across flyers, banners, and social media.
- Led targeted print + digital campaigns aligned to student interests.
- Created event-specific hashtags to drive engagement before, during, and after events.
- Drove cross-promotion by partnering with departments + local vendors.
- Managed photography and live coverage for post-event storytelling.
The Results
- 📈 34% increase in average event attendance compared to the prior year.
- 💬 +22% growth in social media engagement on event-related content.
- ❤️ Strengthened the sense of community and school pride as reflected in student feedback and post-event surveys.
Boosted campus culture with a high-energy DJ event that fostered connection and community.
Event Photos
Immersive event highlights that boosted turnout, engagement, and campus pride.
Launched Spirit Day kickoff that drew record crowds and reinforced campus inclusivity.
Built vendor partnerships that drove high student turnout and improved event experience.
Designed immersive activations that strengthened campus pride and participation.
Produced “Game On” event that filled rooms by aligning themes with student interests.
Introduced bold interactive elements (mechanical bull) to create shareable, high-energy experiences.
Deployed photo booth + branding stations to spark shareable moments and amplify reach beyond campus.
Flyers
Bold, high-impact visuals designed to spark awareness and drive student participation.
Created bold Spirit Day teaser flyer that boosted awareness of campus tradition.
Designed Black History Month flyer to highlight diverse programming and drive attendance.
Developed Welcome Back Fair flyer that introduced 500+ students to campus resources.
Promoted Lip Sync Competition with eye-catching visuals to increase participation.
Social Media Posts
Tailored campaigns that connected with diverse student audiences and built momentum online.
Designed Earth Day post to encourage sustainability engagement on campus.
Promoted Hispanic Heritage Month event with bilingual social content.
Designed promotional materials for Women’s Leadership Panel, highlighting influential campus leaders and driving student turnout.
Created Valentine’s campaign that drove student turnout through relatable messaging.
Branding Elements
Consistent visual identity across banners, décor, and displays to reinforce campus spirit.
Produced large-scale Spirit Day banner to reinforce visual identity.
Coordinated Thanksgiving Dinner branding and décor to create a welcoming atmosphere.
Designed Night Session promotional materials and distribution strategy.
Ensured consistent visuals for stronger recognition and trust.
Built branded displays and Polaroid-style campaigns to highlight student lifestyle engagement.
Built branded displays and Polaroid-style campaigns to highlight student lifestyle engagement.
Built branded displays and Polaroid-style campaigns to highlight student lifestyle engagement.
