Project Overview
As a contract marketing professional for Shotwell Images, I developed and executed campaigns that increased visibility for their photography services. My focus was on branding, advertising design, and social media strategy to position Shotwell Images as a trusted choice for weddings and event photography.
The Challenge
Attract more clients in a competitive local photography market by enhancing brand visibility and generating qualified inquiries.
The Solution
- Designed and delivered cohesive marketing collateral aligned with the brand’s visual style.
- Built and managed ad campaigns on social media to highlight core services.
- Developed consistent messaging across digital platforms to reflect professionalism and creativity.
- Produced branded promotional graphics that encouraged inquiries and bookings.
The Results
- 📈 Increased client inquiries through targeted advertising campaigns.
- 🎯 Strengthened brand presence across social platforms and local audiences.
- 🖼 Delivered polished, professional marketing assets that supported the client’s growth.
Social Media Posts
Developed targeted Facebook and Instagram ads that promoted seasonal specials, drove holiday bookings, and increased local engagement for Shotwell Images.
Holiday Portraits Campaign – Promoted family sessions while supporting Kids’ Meals nonprofit.
Holiday Mini Sessions – Drove urgency with limited-time seasonal packages.
Realtor Discount Ad – Created tailored promotion for local agents to generate qualified leads.
Brand Identity & Storytelling
Refreshed Shotwell Images’ brand presence across digital platforms, using consistent messaging, visuals, and storytelling to position them as a trusted photography partner.
Website Landing Page – Designed homepage slideshow to showcase real estate and family photography
Create Lasting Memories – Crafted messaging that emphasized client experience and emotional value.
Our Story Page – Developed copy and layout highlighting brand values and service quality.
Service Banners – Delivered branded visuals for events, portraits, and commercial work.
