Project Overview
Co-founded Crafty Couple, an eCommerce sticker business on Etsy and Facebook, with my wife. While she specialized in illustration and production, I managed branding, marketing campaigns, product staging, and customer engagement strategies. Together, we built a shop that combined high-quality designs with creative marketing to attract and retain customers.
The Challenge
Break into a competitive online sticker market by differentiating through cohesive branding, engaging content, and a strong customer experience, while keeping startup costs low and operations efficient.
The Solution
- Designed shop branding, packaging, and marketing visuals.
- Collaborated on seasonal sticker collections and custom order offerings.
- Developed product photography and staged visuals for eCommerce listings.
- Produced social media campaigns and reels to boost reach and visibility.
- Managed customer messaging and streamlined small-batch production.
The Results
- 📦 Launched and scaled an online store on Etsy and Facebook, attracting repeat customers within the first year.
- 🎥 Produced engaging social media reels that boosted brand visibility and contributed to steady sales growth.
- ❤️ Gained real-world entrepreneurial experience in branding, marketing, and customer engagement.
Sticker Collections
Collaborated with my wife to design and launch themed sticker sets, ranging from seasonal collections to kawaii-inspired characters. While she led the primary illustration work, I contributed to select designs and ensured cohesive branding, packaging, and e-commerce presentation.
Playful ocean-themed set designed to appeal to families and children. Showcases cohesive illustration style for niche audiences.
Whimsical cat characters featuring custom poses and props. Balanced branding appeal with e-commerce product diversity.
Seasonal designs created to drive limited-time sales. Boosted customer engagement during fall campaign launches.
Kawaii-inspired ghosts and candy illustrations. Example of themed collection tied to social media promotions.
Food-inspired character set designed for international appeal. Combined cultural themes with brand identity consistency.
Sticker Production
Worked alongside my wife to take stickers from concept to final product, starting with sketches and digital illustration. I prepared print-ready files for Cricut production, ensuring consistency, quality control, and efficient small-batch manufacturing to meet customer demand.
Kawaii Faces – Expression Library
Pumpkin Sketches – Fall Concepts
Cookie Character – Seasonal Sweets
Pineapple Character – Tropical Set
Hotdog Character – Food Collection
Production Shot – Cricut Process
Product Staging
Partnered with my wife to create styled product photography and staging for social media and online listings. I directed the marketing visuals and messaging, while she focused on illustration. Together, we produced engaging content that boosted visibility and sales.
Ghost Set – Halloween Launch
Pumpkin Set – Seasonal Campaign
