Project Overview
While studying at Lamar University, I worked in the Division of Student Engagement and the Recreational Sports Facility, where I combined hands-on campus work with applied design and marketing. Projects included student engagement campaigns, facility promotions, and merchandise design.
The Challenge
Promote campus programs and recreational services while maintaining low budgets and appealing to a diverse student body.
The Solution
- Designed flyers, banners, and promotional merchandise for Student Engagement events.
- Developed marketing campaigns for Rec Sports programs, intramurals, and facility usage.
- Created t-shirt and pro shop merchandise designs to boost student participation.
- Coordinated with campus leaders to align designs with broader university branding.
The Results
- 🏀 Increased visibility for Rec Sports programs.
- 🎟 Elevated participation in student activities and events.
- 👕 Merchandise designs adopted as part of official pro shop inventory.
Division of Student Engagement
Developed branding and promotional materials for campus-wide leadership events, including The Summit conference and student engagement campaigns that built pride and participation.
The Summit Conference logo design
Conference t-shirt merchandise
Breakout session program design
Cardinal Nesting Crew student branding
Volunteer badge design for student volunteers
Recreational Sports Facility
Created marketing campaigns and branded merchandise for Rec Sports programs, intramurals, and facility promotions, driving visibility and student involvement.
Outdoor Pursuits trip flyers
Outdoor Pursuits trip flyers
Pro Shop t-shirt merchandise
Swim program promotional flyer
